Ticketmaster has added new social features to its website to help drive recommendations and ticket sales.
The new tools will let customers see what shows friends are attending through a Facebook integration.
They are also woven into artist profile pages on Ticketmaster, listing who is attending a particular gig. (These tools will also be ported across to the Livenation.com site.)
A blog posting on the Ticketmaster site says, “The concept is simple: instead of letting your friends know you've purchased tickets by calling or emailing them, start sharing simply by clicking the 'Attending' button right after you've purchased. If someone else purchased tickets for you, go to the show's page on our site and RSVP from there.”
Facebook 'Like' buttons are embedded beside show listings and 'Recommend' buttons sit on the site's events pages.
As users engage with the site, their tastes will be collated and recommendations for shows fed to them.
Fans can also post photos from shows and reviews online.
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